Archive for May, 2011

Robert Frank in the NYTimes

May 15, 2011

In yesterday’s New York Times Robert Frank writes about behavioral economics and evolutionary theory.

The human brain was formed by relentless competition in the natural world, so it should be no surprise that we adapt quickly to changes in circumstances. Much of life, after all, is graded on the curve. Someone who remained permanently elated about her first promotion, for example, might find it hard to muster the drive to compete for her next one.